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  • When I sat in on Martin’s lecture, I didn’t expect to learn something new. I’ve been doing rapid inductions for almost 15 years and have seen many demonstrations and explanations of how to facilitate a rapid induction. In fact, I’ve even taught them a few times. I like Martin, so I was happy to hang out without any expectations of learning anything significant.

    Scott Sandland, Hypnothoughts.com

  • Martin Peterson’s induction formula is brilliant. I am always so pleased when an innovative person can take something that appears to be complex and break it down so simply. That is my definition of true genius. I highly recommend his program for anyone wishing to enhance their induction skill-set and open more doors to help others.

    Ken Guzzo, Member of the Board of Advisors to the IHF

  • If you are a serious practitioner of hypnosis (or want to be) you better take a look at Martin Peterson and his work. Martin Petersen is in my opinion the best of the best in the world.

    Jan Hellesøe, Danish award winning television host

  • I have been taught by some of the best hypnotists in the world and not easily impressed until I saw Martin Petersen did his explanation of The Induction Formula, it was the first time this was explained in a way that covered all aspects of this phenomena. His demo was the best I have ever seen. I decided immediately I want to learn from him. He is the best in this field.

    Roy Martina MD, International speaker and trainer

  • I’ve got three words to describe Martin Peterson’s work. Excellent! Excellent! Excellent! The thorough explanation and the explicit demonstration make this a must-have for every stage hypnotist wanting to grow in their craft. Highly recommended!

    Marsha Starr, Stage Hypnotist



We require ongoing training of our amazing instructors, who lives and breathes for their jobs. We are part of the elite, and one of the few schools who actually offer international certification of several approved organizations, as well as several of our instructors are internationally recognized and award winning instructors.


We are the only academy that can offer certification through both IACPH - IACT - ISAHT - IHF and others. We are proud to be able to continuously develop and to live up to these organizations high requirements to ensure our students real professional training and high standards.


We do not teach like most others do. We are using "accelerated learning" with lots of practical exercises. It is important that each student find their real resources and qualities, and truly understand their own work. We do NOT teach you how to read scripts, but rather how to make instant transformation through 1 on 1 conversations.


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